Fake news sites have been used and embraced by online marketers as a fruitful sales tool. You might have seen a phony news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to understand and what this implies for online marketing.
The normal signs of a phony news site are either a supposedly legitimate news report video on something in conjunction with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources before, and the sole reason that these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it before by simply using paid advertising to have their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means they have purchased a banner ad to appear on CNN's website
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This is one of the major ways which these sites have been in a position to sneak under the radar seemingly playing by the guidelines around this point. But now the FTC has passed a new law which forbids the usage of these sites as an advertising tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to have the Federal Trade Commission's attention.
It won't take very long because of this to pass into other niches. If you've been using these kind of sites as your landing pages, it could be time for you to begin looking for other available choices when it comes to marketing your products or services.
The FTC has additionally come down on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a thin "after photo" person are just what they're talking about.
As the FTC is tightening its watch over affiliates, you will find still methods to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is concerned is transparency in marketing.
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