I have a firmly held belief that each business requires a blog. Big or small, one man band to multi-national corporation, get a web site and obtain a blog. You can find just so many benefits to blogs! I was even reading this morning about a company where in actuality the blogs ran into the teens. One each for the key directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this was a tad bit more than I meant, but I prefer to see this than no blog at all!
A web log is the way in which that you communicate to your visitors, suppliers, contacts etc on a typical basis. Individuals who maybe only buy occasionally or use your services once in an orange moon you may pop along to the blog to see what's going on in between purchases.
You should use this being an incentive to produce purchases between their main buys. Display regular offers so they've reasons to keep returning and once in a little while those offers are going to appeal and they will make an impulse purchase from you, just as they are reading your blog and you've mentioned a particular offer they cannot resist.
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And a blog does not just help with customer retention, none customers can be directed to your blog from other sources who are themselves maybe mentioning your special offers inside their blogs, tweets and other media. If you will get your visitors referring to you throughout your blog there's no means of telling how far the phrase can spread.
A web log can also be a helpful resource for the search engines. Even the smallest of websites can quickly grow right into a large website with the main benefit of a blog. Just odd posts weekly and a year later you can have a blog containing hundreds of pages. Not only is this seen by the search engines as evidence that the website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing number of content may then be cached by the search engines and may then start to give you new readers as their search terms appear in your blog.
True, not all of these people that find your blog through the search engines will develop into paying customers, but if some do and others then spread the message of your organization, then it's working as an advertising front for your business. For the investment of only a little bit of time weekly typing up what's going on and what's been happening, you may be creating a new source of marketing.
Lastly, if your organization is promoting its website through article writing, then it's well worth making use of your blog as a selection for every one of the completed articles. It offers a success of information that the search engines will love, whilst providing a resource of information that the customers could benefit from.